Rains World
Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.
Latest
Updates on the most recent from Rains.
Explore the HQThe headquarters
Five years in the making. A mass of glass, steel, concrete, and Nordic pine, created in collaboration with architecture firm, Sleth. A spaceship of focus perched on the hills surrounding Denmark’s second largest city. Rains’ headquarters is a reflection of both its history and ambition. Seats still to be filled, icons to be created. Very soon, it will become the location for Rains’ tenth runway show.
- Explore the campaign
Veneda for Valera
This is what happens when a multi-hyphenate creative has full access to the Rains archive—and full creative freedom to style the Valera Bag. Veneda Carter explore versatility.
- Explore the collection
/SUVA
Tested. Proven. Ready for everyday repetition. This versatile concept forms the city's new wet weather uniform. Part of the Rains world, very much its own icon. Crafted with a 3L fabrication for waterproof and windproof endurance—with a mechanic stretch for comfortable urban exploration.
- Explore the collection
Waterproof.
171 days. The average amount it rains in Denmark each year. Rains was crafted by this climate. Our waterproof styles designed to embrace it. Water runs through our story, our language, our products. Informed by one thundering truth:
- Explore the collection
the outsiders–Spring Summer 2025
In a world built on fitting in, we celebrate the ones who refuse. The ones who move differently – innovators, quiet disruptors, creators who live on the edge. Their paths aren’t always obvious, but their purpose is clear. Driven by something deeper, they push forward – finding beauty in the unknown and strength in staying true to themselves.
- Explore Galeries Lafayette
Pop up Store–Galeries Lafayette
40 Bd Haussmann, 75009 Paris.
- Explore
EDIT Tour
Customize your Rains product with personalized prints. Join us in the global tour of EDIT, a customization pop-up by Rains.
- Find the Milan store
Rains X Corso Como
Exclusive collaboration with 10 Corso Como. Available only at 10corsocomo.com, 10 Corso Como’s store, and Rains’ newly opened Milan store.
- Explore the collection
Autumn–Winter 2024
For Autumn-Winter 2024, an emphasis is placed on refining, editing, and meticulously developing Rains archetypes. New additions to the roster fulfill a comprehensive outerwear range, covering forecasts around the world. Bags and accessories articulate a lifestyle that never stops exploring
- Read the full article
Virgil Van Dijk joins Vogue Scandinavia in an editorial profiling Rains.
Counting Van Dijk as a friend and muse of the house, the star footballer sports the SS24 runway collection on the Vogue shoot in one of his rare off-days.
- Explore the collection
Spring–Summer 2024
DRENCHED. Embrace the downpour. Rains reconnects with outdoor elements and reclaims ownership of its technical specialty – coated fabrics.
Retail
New store openings around the world.
- Explore Oslo store
Store event-Oslo
Øvre Slottsgate 9, Oslo
- Explore Citadium pop up store
Pop up store–Citadium
50-56 Rue de Caumartin, 75009 Paris.
- Explore Vancouver store
Store opening–Vancouver
2142 West 4th Avenue, Vancouver
- Find your local store
Pop up Store–Seoul
10, Yeonmujang 17-gil, Seongdon-gu, Seoul, Replublic of Korea.
- Explore Madison store
Store Opening–Madison Avenue
575 Madison Avenue, New York.
- Find your local store
Store Opening–Stockholm
Götgatan 42, Stockholm.
- Find your local store
Store Opening–Moynihan Train Hall
383 W 31st St, space 133, New York.
- Find your local store
Store Opening–Shoreditch
39 Brushfield St, London.
- Find your local store
Store Opening–Berlin
Kurfürstendamn 200, Berlin.
- Find you local store
Store Opening–Den Haag
Noordeinde 48, Den Haag.
- Find you local store
Store Opening–Dublin
21 Wicklow Street, Dublin.
Runway
Explore the looks from Paris Fashion Week.
Stores
Global destinations for weather-ready outfitting.
By honoring the beauty of each physical location, we adapt our design to create unique expressions.
Collections
The iconic pillars that make up Rains.
- Explore
Rainwear
Rains’ core collection delivers new elevated outerwear and pants silhouettes. A minimal, forecast-defying language, articulated through signature coated fabrics. All designs are waterproof, windproof, and lightweight, with engineered ventilation.
- Explore
Backpacks
Rains’ waterproof backpacks are cut from signature weather-ready fabrics for optimal performance in outdoors conditions. The collection includes a variety of styles and sizes to suit every need; each one organized to meet the demands of busy modern
lifestyles. - Explore
Thermal
Rains’ thermal range is engineered for adventure and powered by technical innovation for unparalleled comfort in any climate or setting. Every style is meticulously crafted to provide optimal warmth using Rains’ signature, featherless insulation; derived from recycled materials with a high-loft volume and optimized for water-resistance and superior performance.
- Explore
Travel
Rains’ new line of bags shares one commonality - they’re engineered for travel. Delivered in a minimalist execution with a focus on technical innovation.
- Explore
Homeaway
Lifestyle items for the urban outdoors. The first drop includes
items that bring the comfort and convenience of home outside.
The line-up redefines outdoor outings, blurring the lines between
indoor and outdoor.
Responsibility
Learn more about our initiatives.
Download Rains’ Code of ConductDownload Rains’ Statement on Modern Slavery
Commitment
As a global lifestyle retailer and manufacturer, operating in locations worldwide, Rains has a responsibility to ensure a positive impact on our people, the environment, and the communities in which we work.
Materials and Innovation
Our starting point to product sustainability is found in safety and durability, by developing products that are safe to wear for people and, in the long run, have less impact on the planet. Rains has specifically chosen PU-coating as its signature, as it is significantly more environmentally friendly than its hormone disrupting alternatives: PVC and DWR-PFC.
Environmental Protection
With a holistic approach to sustainability, we aim to make responsible choices in every part of our business, including the way we design and operate our stores and offices, as well as how we move our products around the globe.
Longevity
Longevity has shown to be one of the most influential parameters for improving environmental impacts. In other words: the longer a raincoat lasts, the smaller its annual environmental impact will be. In this case, product care and maintenance are essential aspects of Rains sustainability initiatives.
Responsible Production
We are committed to setting high ethical standards in production and ensuring mindful manufacturing through audits, training and education. Our commitment is stamped by amfori BSCI membership and a commitment to implementing the UN’s universal, international minimum standards for responsible business behaviors.
Product Pledge
All components of Rains’ products stand confidently under the standards of REACH; the European legislation regulating registrations, evaluations, authorizations and restrictions of chemicals. Our product pledge is based on strict European legal requirement and voluntary initiatives acted in accordance with in all our operating countries.
